About Us

Managing Director

Liz Sara has more than 25 years of experience in the local high tech community as an entrepreneur, business leader, angel investor and arts advocate.

In 2001, she founded Best Marketing, LLC to provide early stage software companies with strategic marketing, PR and business development services.

Previously, she played a principal role as co-founder of SpaceWorks, an eCommerce software company, where she facilitated its startup and growth to nearly $25 million in revenue; at America Online, where she designed the PR program and investor road show for the IPO; at United Press International, where she facilitated a turn-around strategy; and for LEXIS/NEXIS, where she was instrumental in the creation and successful launch of a new division.

Credentials and Boards


Adjunct Professor of Marketing
Robert H. Smith School of Business, University of Maryland

Advisory Board Member, Marketing Dept.





Dingman Center of Entrepreneurship


Mentor Roles


These organizations and accelerators provide a community where start-up and early stage company founders can access resources such as mentors who can assist with advice on business and strategy challenges. As a mentor, Liz Sara works with companies one-on-one in addition to providing workshops and ‘lunch and learn’ sessions on general marketing and investment-related subjects.

These organizations represent a few of the ones in which Liz plays an active role in supporting entrepreneurship.

Company Advisory Boards


Member, Board of Advisors Activity Rocket


Member, Board of Advisors

Mindseye Solutions, Inc.


Member, Board of Advisors
Striker Golf, Inc.


Member, Board of Advisors


Speaking Engagements

Liz Sara accepts speaking roles at conferences and events geared to entrepreneurism, marketing high tech products and angel investing. Here are some of the subject areas that she is regularly sought out to address. She is also amenable to other topics and invites suggestions.

  • Effective Target Marketing Strategies
  • Developing a Value Proposition that Matters
  • Building a Brand
  • Differentiating Your Products in a Crowded Industry
  • Using PR to Boost Sales Revenue
  • Leveraging the Web in B2B Marketing
  • Raising Capital for Early Stage Companies
  • How to Position the Company for Angel Investment
  • Key Elements of a Product or Company Launch
  • When to Use Direct and Indirect Sales Channels
  • Common Mistakes in Positioning
  • Best Approaches in Lead Generation Campaigns

Our Clients Include