Liz Sara, Founder & CEO
Liz Sara has more than 25 years of experience in the local high tech community as an entrepreneur, business leader, angel investor and arts advocate. In 2001, she founded Best Marketing, LLC to provide early stage software companies with strategic marketing, PR and business development services. Previously, she played a principal role as co-founder of SpaceWorks, an eCommerce software company, where she facilitated its startup and growth to nearly $25 million in revenue; at America Online, where she designed the PR program and investor road show for the IPO; at United Press International, where she facilitated a turn-around strategy; and for LEXIS/NEXIS, where she was instrumental in the creation and successful launch of a new division.
Alex Gordiyenko, Executive VP Creative Services
Alex has worked with Best Marketing since 2001. Mr. Gordiyenko has extensive experience in the following areas: Information Architecture, Corporate Identity, web site design and architecture, creative concept design, user interface design, human factor analysis, print design, 3D modeling, information architecture, animation, illustration, character animation, web graphic design and project management, SEO, advanced imaging and vector application, architectural modeling and visualization, painting, drawing. Mr. Gordiyenko has over 19 years of experience in the fields of creative design, web, print, multimedia, user experience and branding. He has directed and participated in hundreds of projects demonstrating outstanding leadership and design and production skills. Mr. Gordiyenko will directly participate in the creative process and execute the deliverables related to such. He holds a BA in Architecture from the University of Virginia and a Master in Fine Arts concentrating on Advanced Interactive media, Graphic Design, 3D, Animation and web technology from George Mason University.
Credentials and Boards
Appointed CHAIRMAN of the BOARD
National Women’s Business Council — 2018 to present
Adjunct Professor of Marketing
Robert H. Smith School of Business, University of Maryland
Advisory Board Member, Marketing Dept.
CHAIR, BOARD OF DIRECTORS — 2016-2018
Dingman Center of Entrepreneurship
Incubator Mentor Roles
These organizations and accelerators provide a community where start-up and early stage company founders can access resources such as mentors who can assist with advice on business and strategy challenges.
As a mentor, Liz Sara works with companies one-on-one in addition to providing workshops and ‘lunch and learn’ sessions on general marketing and investment-related subjects.
These organizations represent a few of the ones in which Liz plays an active role in supporting entrepreneurship.
Member, Venture Advisors – Vinetta Project DC
Member, Board of Advisors Beacon DC
Member, Board of Advisors Gunbail
Member, Board of Advisors Activity Rocket
Member, Board of Advisors Mindseye Solutions, Inc.
Member, Board of Advisors Postcreator
Liz Sara accepts speaking roles at conferences and events geared to entrepreneurism, marketing high tech products and angel investing. Here are some of the subject areas that she is regularly sought out to address. She is also amenable to other topics and invites suggestions.
- Effective Target Marketing Strategies
- Developing a Value Proposition that Matters
- Building a Brand
- Differentiating Your Products in a Crowded Industry
- Using PR to Boost Sales Revenue
- Leveraging the Web in B2B Marketing
- Raising Capital for Early Stage Companies
- How to Position the Company for Angel Investment
- Key Elements of a Product or Company Launch
- When to Use Direct and Indirect Sales Channels
- Common Mistakes in Positioning
- Best Approaches in Lead Generation Campaigns