Media Outreach, Awards, Speaking Opportunitie
We understand how to create compelling news or feature stories about your company…your products…your services…to generate positive media coverage in both the traditional and the online media and hundreds of blogs.
Our expertise comes from years of developing first-time PR campaigns for organizations that never before had visibility with the press. In all cases, the results were extraordinary features and case studies. Our most recognizable client was America Online in 1992—a time, believe it or not, when few people or reporters ever heard about the company or the online service. Our work changed all that.
Our media outreach services range from assisting startup tech companies launch new products to new business buyers, to professional services firms raise their visibility in government markets to billion dollar companies enhance their presence. We can create and implement an intensive campaign spanning six months or more or handle a specific announcement featuring a highly newsworthy event such as an acquisition or new capital infusion. To support your goals, we’ll devise and execute a creative strategy that delivers remarkable results in print, online, on radio and TV and via social media. We are adept at pitching information about your company and your offerings that resonate with reporters.
Social Media Programs
Certain social media channels can add an important component to your overall external communications strategy. Most ad hoc approaches, however, don’t deliver results and simply waste staff time. Instead, we develop a consistent strategy for using social media that includes guidelines for your employees and executives. We create internal plans and timetables to ensure regular posts and means for reviewing external commentary and sentiment. We craft templates and weekly or monthly content themes for staff to execute. This guarantees a constant and meaningful stream of outbound information that matters to your audience.
Analyst relations programs
Getting your technology products covered in the major analyst research reports can be an important component to developing market awareness can be an essential component to developing market awareness. Gartner Group, Forrester, and others play an important role in educating the Fortune 1000 about key technologies to watch–and use. Our long-standing relationships with all these analysts enable us to arrange briefings leading to coverage in important industry reports.
Your company, your solutions and your executives may be eligible for important industry recognitions and awards. These can be an important source of instant credibility and third-party endorsement, helping you to build sales momentum…attract partners…facilitate hiring top talent… satisfy shareholders. We will identify relevant award opportunities for your products and services as well as develop a winning application.
A key approach to positioning your executives as ‘thought leaders’ in your industry is getting them invited as conference speakers. Nothing helps to build the buzz around your value proposition and your company visibility like a podium address from your company at an important event. Our team will identify the most relevant conferences and seminars. We will create engaging abstracts for your executives. We will initiate the outreach and ultimately get your people selected.